We’re rejoining Archie live in progress. After reviving the Christian Kitsch series last week, I rediscovered the joy of pure riffing. Unfortunately, our next specimen, one Archie Gets a Job!, is about half the book I want it to be. The 13 pages of the book are just a summer parade of halfhearted slapstick gags involving the physical––possibly spiritual––destruction of Mr. Weatherbee. A brief montage of screenshots should be enough to give my readership the gist:
At last, on page 13, the propagandizing begins. In their ramshackle phallic jalopy, Archie and Jughead bound across the dunes until they find the author Al Hartley’s prop for preying on young women’s insecurities: Big Ethel.
Classic propaganda setup has been established. Now it’s time for the hammer to fall. What kind of easy prescription will Dr. Archie Self-Insert recommend? Apparently the solution for patriarchal body expectations is about 500mg of nepotism.
Yes, not only is Al Hartley running commercials in his comics, but he is using his comics to promote books written by his own son, Fred Hartley. Fred is something of a Christian popular literary celebrity, having published books like Dare to be Different, That Morals Thing, and Growing Pains: First Aid for Teenagers. Obviously, the man found his niche writing Christian self-help lit for teenagers, but evidently lacked his father’s cartooning ability. And he also graduated from Wheaton, which suggests that he has some kind of work ethic, if nothing else.
Our redoubtable boys have made a sale––and I’m sure our author’s son made a few as well––though we never see them take anyone’s money so they may just be distributing Mr. Weatherbee’s merchandise without compensation. While Ethel seems satisfied with her purchase, not everyone is so enthusiastic about Archie and Jughead’s mission.
Still, something must be working because Ethel’s dramatic reading of the book is drawing in the masses. Even Veronica feels outdone by Fred’s arresting words.
Pause. Let’s remember that the book has so far been completely devoid of (un)helpful advice for children of any age. Hartley’s usually much better at rapidly hitting the bullet points and integrating the pratfalls and absurdities into the propaganda. The only mission he’s given us so far is to buy his son’s book. For which I suppose we’ll all have to get summer jobs. Frustratingly, the book once more turns to comic mischief (as the ESRB would have it) as Archie ties Jughead to a kite sporting a streamer with a truly memorable slogan.
Having enlightened the people and left Jughead-shaped gaps in people’s tans, this foolproof advertising scheme comes to a safe and happy end.
This panel and the next are a perfect encapsulation of the bizarre dream logic by which Al Hartley’s Archie operates. In one panel, Jughead is basically Jesus in the Pietà, a crumpled shell of a person whose eyes are shut and who is incapable of standing. One could only speculate about the internal and external damage he’s suffering. The very. next. panel. however…
No further acknowledgement of Jughead’s life-threatening injuries is to come. But we finally have some proper preaching to look forward to! Archie decides that he’s going to give ten percent of his paycheque to “the Lord,” by which I’m sure he means his local church.
But we all wonder why we should give ten percent of our income to the Lord. Or church, whoever is easier to get to by car. Archie has a rather dramatic illustration of the true commitment that Christians should have for their God. It’s not the one anyone expected, but I’m sure it was persuasive.
I’m fairly sure that Christianity abhors human sacrifice, and we’re meant to take this quite metaphorically, but I think the visual medium works against Hartley’s point here. We can’t help but empathize with the pig’s pitiful situation, stuffed and prepared for consumption. Is it alive or dead? Whichever it is, the moment that Hartley captured with his pen triggers a deep sense of identification with its plight, which our very souls cry out: “I guess that makes sense, but let’s leave the butchers out of this!”
After that, possibly the deepest, darkest panel Hartley ever cartooned, our comic can only manage to sputter to its conclusion. We have another bout of slapstick nonsense that culminates in another grim-seeming injury:
But Mr. Weatherbee remembers that his hapless employees have somehow generated a sensational amount of business for him, so all is forgiven.
At long last, and after much dithering and padding, Hartley comes around to remembering what the true message of this book is all about: local bookstores are important cornerstones of the community. I’m actually not sure there’s much more to it than that. Observe:
In summary, this is one of Hartley’s weakest comics, at least that I’ve reviewed on this site. Nuggets of preaching and ill-considered but hilarious situations are few and far between, separated by dusty canyons of ineffectual slapstick. Nothing comes to a head in the end, either. Despite this being somewhat less episodic than the typical Hartley Archie entry, his writing is flaccid and even distracted. More than any of the other comics, this one tastes distinctly of a rush job he didn’t have any feeling for. I may only be speculating, but I think that Hartley was more the chicken than the pig this time around.